Zenkyu Matcha unveils new tins, Hika Blend and global subscription service

Tokyo-based BLUEGON Inc. relaunched Zenkyu Matcha worldwide on Aug. 12, 2026, with a reorganized lineup, new stone-mill-inspired tins and a refreshed subscription offer. The update is aimed at expanding daily matcha use while supporting wholesale, hospitality and retail partnerships globally.

Why it matters: - Zenkyu Matcha is trying to turn matcha from an occasional purchase into a daily habit. - The relaunch combines product changes, packaging changes and a global subscription model with free shipping worldwide. - The company is also signaling broader commercial ambitions through new B2B and wholesale outreach.

What happened: - BLUEGON Inc., headquartered in Minato-ku, Tokyo, announced a major upgrade to Zenkyu Matcha on Wednesday, Aug. 12, 2026. - The brand released the updated lineup simultaneously worldwide. - Zenkyu Matcha reorganized its offerings into three categories: Daily Matcha, Masterpiece and Farmer’s Batch. - The Daily Matcha series is the first to launch in the new structure.

The details: - Daily Matcha is positioned as the core line for everyday use. - The series keeps Zenkyu Matcha’s focus on first-harvest, shade-grown tea leaves, stone milling and blending by tea masters. - The company moved packaging from pouches to reusable tin cans to improve freshness and the daily experience. - The new tins are inspired by stone mills and use a design based on the natural texture of granite used in matcha production. - A minimalist label is meant to emphasize open space and Japanese aesthetics. - Signature Blend is a 30g Uji, Kyoto matcha blended by a competition-winning master tea blender. - Signature Blend uses cultivars including Okumidori and Samidori and is described as having strong umami, mild bitterness and a clean finish. - Signature Blend is recommended for Usucha and Koicha. - Uji Blend is a 50g Uji, Kyoto matcha made by the same blender for daily lattes and larger-volume use. - Uji Blend is designed to hold up in dairy milk, oat milk and soy milk. - Hika Blend is a new 50g Daily Matcha addition made from tea leaves from the Mikawa region in Aichi Prefecture. - Hika Blend uses traditional Mikawa-style Tencha kilns and a slightly stronger roasting process to create a savory, nutty roasted flavor. - The roasted profile is intended for iced matcha lattes, cold water brews, sparkling matcha and matcha tonic water. - Zenkyu Matcha says the new blend is especially suited to warmer seasons and hotter climates. - The subscription model offers a 10% discount, free worldwide shipping and flexible delivery changes or variety swaps. - First orders include a starter kit with the selected Daily Matcha, a Zenkyu Original Bag and a Paper Matcha Whisk. - Later shipments arrive in eco-friendly pouches that refill the original tin. - Zenkyu Matcha said it will gradually introduce two additional lines, Masterpiece and Farmer’s Batch. - Masterpiece will focus on rare, hand-picked matcha developed closely with local tea farmers. - Farmer’s Batch will be a limited micro-lot series highlighting specific farms, harvest seasons, cultivars and producers.

Between the lines: - The product reset reflects feedback from a customer base that spans 63 countries. - Zenkyu Matcha has also used workshops and exhibitions in Tokyo, London, Bangkok and Dubai to build its brand internationally. - The launch suggests the company is leaning into freshness, convenience and sustainability as key differentiators in a crowded matcha market. - The new wholesale push shows Zenkyu Matcha wants more than direct-to-consumer sales.

What’s next: - Zenkyu Matcha plans to roll out Masterpiece and Farmer’s Batch after the Daily Matcha launch. - The company is actively seeking wholesale and corporate partners. - Target buyers include cafes, restaurants, hotels, wellness retreats, retail stores and concept shops. - Interested business owners, chefs, buyers and brand managers are being asked to contact the company for samples, catalogs and collaboration proposals. - More information is available on the official website and Instagram.

The bottom line: - Zenkyu Matcha is betting that better packaging, a broader flavor range and a subscription model can make premium matcha easier to drink every day, not just admire as a specialty product.